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Design process

An attempt to document how a project might go from an idea into a working feature.

Roadmap

Top level ideas

Business requirements combined with user needs

Research

Generative research

What can we find out about the problem

Define

Problem selection

What should we work on

Ideate

Design sprints / sketching workshops

The more ideas the better, collaborate as wide as possible

Design

Prototypes

Product at least two competing concepts

Concept test

User / CSM testing

Does the user need it?

Refine concept

Tech exploration / feasibility

Fully understand all the moving parts

Variants

Test smaller unknowns

UI / Flows / Tech / Visuals

Usability test

How does it test with realistic assets?

Sprint Zero

Design as much as appropriate

Are the designs ready for development?

Stage

Review work matches expectation

Beta / Live

Get the feature in the hands of users

Consider a smaller roll out if needed

Learn

Keep an eye on metrics

Did the feature land as expected?